Taylor Swift has launched an online community filled with 'Taymojis'
And it's all super cute and positive!
Taylor Swift is giving Kim Kardashian a run for her money and monetizing her brand with her own app 'The Swift Life', and so-called Taymojis.
The singer made the announcement featuring her new 'moji's via Instagram on Saturday.
"The Swift Life is available for free worldwide in the App Store. See you there!"
Taylor teamed up with Glu Mobile Inc. who also handle games from Kim Kardashian and Gordan Ramsey.
In The Swift Life, fans can connect with one another in the uniquely interactive community. Fans can collect stickers and Taymoji packs, post pictures, listen to music, and check out Taylor’s exclusive posts.
Swifties can like a post or leave a Taymoji on all of her posts or buy a SwiftSend to boost Taylor seeing, liking, or commenting on it. Creating your profile takes just a few seconds, and you’ll immediately be connected with fellow Swifties. The idea is to build a safe and positive space.
With the Reputation World Tour 2018, fans are already obsessed with The Swift Life.