The top-earning reality stars of 2020

That's a lot of money!

Author: Nathan KatnoriaPublished 8th Jan 2021

If you follow basically any reality TV star on Instagram, you’ll be well aware that they use their huge platforms to promote products to their followers – and, after their estimated earnings have been revealed, it’s easy to see why.

They may have got their big start on the small screen but, in a year that’s seen a lot of TV work scrapped or postponed due to the Coronavirus pandemic, more and more stars are turning to the lucrative hashtag ad game to make a living.

The British reality stars who have raked in the most money on Instagram in 2020 have now been revealed by LoveUX and we’re SHOOK at the amount some of our favourite famous faces earned in just 12 months.

BEHOLD the top-earning British reality stars of 2020

10) Kady McDermott - £420,197


9) Billie Faiers - £453,431


8) Maura Higgins - £467,086


7) Marnie Simpson - £555,689


6) Alex Bowen - £599,495


5) Charlotte Crosby - £625,441


4) Chloe Ferry - £642,814


3) Molly-Mae Hague - £839,611


2) Vicky Pattison - £1,183,991


1) Olivia Bowen - £1,375,162


Top of the list is Love Island 2016 star Olivia Bowen who, four years after rising to fame on the ITV2 dating show, managed to make almost £1.4million from Instagram ads alone in 2020.

Her husband Alex also earned just shy of £600k, which means they raked in a total of nearly £2million as a couple.

In other reality TV news, ITV2 have just launched a brand new dating show to fill the Love Island-shaped void in our lives and fans are absolutely obsessed.

The Cabins sees singletons challenged to the most revealing first date of their lives as they move into an intimate cabin in the countryside with a potential love interest.

After 24 hours of getting up close and personal with each other, they then have to decide if they would like to spend more time together or if they want to call it a day and walk away.

Meet the cast of The Cabins below:

Olivia

Age: 22
Occupation: Customer service
From: Hull


Why she's on the show: "I'm not doing a good job, I've been single for 10 months. And it's just a great experience and opportunity. If I can't find a man, they'll do it for me!"

Abraham

Age: 21
Occupation: Architecture student
From: East London


Why he's on the show: "It's a once in a lifetime experience. What I'm specifically looking for is a partner or a best friend that could lead into that. That department of my life has been extremely unfortunate. It would be nice to just relax and have someone to be my partner, my best friend, my girlfriend at the same time. I've seen it happen to a lot of my friends, I don't know when it's going to happen to me."

Holly

Age: 23
Occupation: Cabin crew/influencer/make up artist
From: Staffordshire
Why she's on the show: "My love life is an absolute shambles basically. I don't have any luck with lads. I'm nice… I just can't explain it. I thought I'd try dating websites. I was so against them until a few months ago. Went on them and lasted a day."

Charlotte

Age: 29
Occupation: Operations manager for a coffee shop
From: Stafford
Why she's on the show: "I've been single for about a year. Having no luck meeting anybody on dating apps. I just thought, I want to meet somebody who doesn't know anything about me. Has no preconceived ideas, doesn't know what to expect."

Mamudo

Age: 23
Occupation: Footballer/Football Coach
From: Liverpool
Why he's on the show: "I've signed up because it'll be a great opportunity to meet my match in a more natural way; build up a better connection, without people being around, without the distractions you face on the outside world."

Sarah

Age: 26


Occupation: Waitress/actress/personal trainer/model
From: Blackpool
Why she's on the show: "I've dated men, but not a lot. Primarily I'm women, but if I fall for a guy I'll give them a chance. I do classify myself as a lesbian."

Will

Age: 28
Occupation: Family run electrical company
From: London
Why he's on the show: "I've been single for three years. I was in a five year relationship before that, she's really the only girlfriend I've had. She wanted to move on, have kids, and I didn't want to settle down. The first two years of me being single I probably was a bit of a bad boy."

Sofia

Age: 21
Occupation: Miss Diamond UK/tattoo apprentice/model
From: Kent
Why she's on the show: "My love life is absolutely tragic. I've been on lots of dates but they all end terribly. I thought, what better way to get to know a person than being stuck with them for 24 hours? I thought it was a really good idea and I really like the ethos of the show."

Robyn

Age: 26
Occupation: Sales executive
From: Doncaster
Why she's on the show: "I've been single for four years. I've enjoyed the single life, but now I'm ready to find someone. It would be so exciting if I found someone on The Cabins."

Tom

Age: 26
Occupation: National business development manager
From: Leeds
Why he's on the show: "Unfortunately, I've not had much luck in the past. I've had 4 or 5 relationships. The first one lasted 4 years, we had a house and everything. She was ready to settle down and have kids, but I was 21/22 and it was a bit too soon for me. After that every year I had a relationship that lasted 10 months to a year, but something would pop up and we'd end up parting ways. So I thought I might as well give something else a try as I'm not doing very well."

Jess

Age: 24
Occupation: Local pub/Bingo Hall worker
From: Newport
Why she's on the show: "I've been single for almost two years. I've had a brilliant time. I'm so used to being in a relationship, it was important for me to have that time to figure out who I am. I'm really comfortable with myself and the way my life's going. I just want someone to share my crazy lifestyle with."

Joel

Age: 22
Occupation: Bin man
From: Swansea
Why he's on the show: "Basically struggling to find someone in Swansea. I always say to my mum, I want to find someone outside of Swansea."

Amani

Age: 27
Occupation: PR
From: London
Why she's on the show: "Because I'm looking for love. I'm out of a long-term relationship, had a bit of a break and now looking for someone new to be a life partner."

Terelle

Age: 25
Occupation: Software Developer
From: London
Why he's on the show: "I was totally not serious about dating. I've been on online dating apps. It's hard to make a connection as you don't really know their true intention. Do they just want friends with benefits, a serious thing… this you get 24-hours to really try and get to know someone.. 24-hours you'll know if that person is a match for you."

Rhys

Age: 28
Occupation: Hairdresser
From: Cheltenham
Why he's on the show: "I took the last two years out to focus on me. I am ready to meet someone now. I'm not expecting to meet someone I'll spend the rest of my life with, but I hope it makes me enjoy dating again.
"Short-term or long-term it would be nice to have someone to make some consistent memories with."

Corben

Age: 27
Occupation: Estate agent/Legal help advisor
From: Essex
Why he's on the show: "It would be nice to find someone that's on the same wavelength, looking to settle down and see where things go. I'm not going to get my hopes up. I'm just going to see how it goes."

Curtis

Age: 22
Occupation: Recruitment consultant
From: Cornwall
Why he's on the show: "It's a unique environment to meet someone. I'm bored of the apps and I'm looking for someone to get on with really well and do cool things with, adventures, cool dates, fun activities. Like a best bud."

Daisy

Age: 22
From: Wolverhampton
Why she's on the show: "I did it on a whim actually. I was watching The Office for the first time – Jim and Pam. They're love, man! That's what The Cabins can find me, a love like Jim & Pam."

Remi

Age: 28
Occupation: Mechanical Engineer
From: London
Why he's on the show: "I'm hoping to find someone special to spend the rest of my life with… and I'm certain this is the way to do it."

Charlotte

Age: 26
Occupation: Events/Model
From: West Midlands
Why she's on the show: "To hopefully be better matched and find love, because the choices I've made for myself have not worked out."

Alex

Age: 22
Occupation: Cocktail making business
From: Oxfordshire
Why she's on the show: "I think it's a fun and spontaneous way to meet a new boy, someone completely fresh - out of my usual home town."

Nathan

Age: 22
Occupation: Model/Actor
From: Bournemouth
Why he's on the show: "It's brand new and sounds really fun. To meet someone would be great."

Stuart

Age: 24
Occupation: Land buyer
From: Devon
Why he's on the show: "I just thought it would be a bit of fun and eventually meet a girl. I'm hoping to have lots of fun, lots of laughs and just be myself and enjoy it."

Ashleigh

Age: 23
Occupation: Trainee hairdresser
From: Bristol
Why she's on the show: "I really want to find a nice guy, somebody who knows what they want, a genuine person who's not going to mess me around, someone who is a good laugh. Not much to ask, I don't think!"

Eden

Age: 21
Occupation: Professional dancer and teacher
From: Buckinghamshire
Why she's on the show: "I've signed up for a different dating experience. I've been single now for six months. I've tried the dating apps. Definitely had too many dates with people I work with. I'm looking to meet someone different to my usual type and finding a genuine connection."

Jordan

Age: 21
Occupation: Social media and marketing
From: Epson
Why he's on the show: "I'm doing my first date on TV. It's the first real chance I've had of dating someone. I didn't really do clubbing. A lot of the people I know from social media are either work related or friends. So it's the first opportunity I've had to date really."

Yani

Age: 26
Occupation: Card machine merchant
From: Suffolk


Why he's on the show: "It's something different. I'd like to meet someone down to earth, a bit like myself and just try in a new way rather than online. I'm looking for someone funny, confident, here for a good time."

Lovissa

Age: 24
Occupation: Barrista/Studying to be a Chiropractor
From: Finland - currently living in Cardiff


Why she's on the show: "I thought it would be a good way to meet someone. I've been single for quite a while, I haven't really met anyone that I like, so thought I'd try something new."

Clinton

Age: 24
Occupation: Personal Trainer
From: Manchester


Why he's on the show: "I signed up to The Cabins because it's a new experience for me and hopefully I'll meet the girl of my dreams."

Katrina

Age: 26
Occupation: Model Consultant
From: Burnley


Why she's on the show: "I'm hoping that this new way of dating will help me to find real love that will last longer than a year. I do have a curse of relationships that last a year."

Ryan

Age: 30
Occupation: Model
From: Winchester


Why he's on the show: "I love the concept of spending 24 hours with someone, not knowing who that person is and then getting surprised with someone that you either love or hate. I've done online dating before. With the apps, you've
already got to know someone, you've got to know them through the pictures, this eliminates all of that. This is diving into the mystery of the unknown."

April

Age: 31
Occupation: Bridal wear designer/First Ms GB in 2020
From: London


Why she's on the show: "I do such a terrible job of dating. I can't find anyone suitable for myself, so I thought I'd leave it to some professionals to see if they can have a go."

Nina

Age: 27
Occupation: Singer/Massage therapist
From: London


Why she's on the show: "I've been single for two and a half years and I think it's about time I put myself out there a bit. See if there's hope of love."

Adebayo

Age: 26
Occupation: Recruitment Consultant
From: Basildon


Why he's on the show: "Ultimately I'm looking to find love and find someone amazing and give me amazing memories for the rest of my life."

Andras

Age: 22
Occupation: Costume supervisor
From: London


Why he's on the show: "I came to have fun, to maybe meet someone, hopefully meet someone and just seize this ridiculous opportunity that someone has given me."

Liam E

Age: 20
Occupation: Build A Bear/Student
From: Somerset


Why he's on the show: "I signed up to The Cabins for an experience as well as getting a better understanding of dating – I don't date a lot. The intent is to find someone that I'm really interested in. I want a connection. I'm looking for someone who is fun, outgoing, someone that's like me, but hotter.

Craig

Age: 27
Occupation: Delivery driver for a supermarket
From: Bromley


Why he's on the show: "I've got to a point in my life, now is the time to meet
that perfect someone. If you're not dating to get married, you're dating to split up, so let's hope this person is serious."

Mae

Age: 25
Occupation: Recruitment consultant
From: Nottingham


Why she's on the show: "I think it'll be a fun experience and something I'll be
quite suited to. I don't get on with the whole online dating thing. You get that miscommunication. In The Cabins, where everything's face to face, you can really get to know someone. I'd prefer to go back to basics and have no technology involved. I'm looking for love. The One."

Loryn

Age: 26
Occupation: Make-up artist
From: Blackpool


Why she's on the show: "Where I live in Blackpool there's literally like no young people. All my hobbies are girl orientated, my job, I do netball.. there's no way to meet new guys. Especiallu the guy I want to settle down with. I'm looking to do this to find my partner in crime."

The Cabins airs every night on ITV2 at 9pm.

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