Lady Gaga has taken to Instagram to show off her brand new beauty line, Haus Laboratories, featuring plenty of colour and true Gaga sass. The singer even revealed that the line will be available for pre-order from the 15th July.
Sharing a glossy video to her Instagram yesterday, Gaga can be heard saying, "The last thing the world needs is another beauty brand. But that's too bad. They say beauty is in the eye of the beholder, but at Haus Laboratories we say beauty is how you see yourself." The artsy video follows a glossy, metallic theme, showing off plenty of colour and design.
The new beauty line even has it's own Instagram page, hauslabs, which has already given us a good taster of what's to come. Sharing a stunning photo of Lady Gaga herself, the account captioned the image, "I’m so grateful that makeup inspired a bravery in me I didn’t know I had.” - @ladygaga Be brave. Be you.' sic
Swipe through to see some of Lady Gaga's most outrageous outfits...
Lady Gaga, 2010
Perhaps the most iconic Lady Gaga outfit of all time! Fans and fashion designers across the world in left in complete shock at the 2010 MTV Video Music Awards when the singer rocked up in a dress made from raw meat!
Lady Gaga announces the launch of her beauty line and we cannot wait
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Lady Gaga, 2013
In 2013, Lady Gaga was almost unrecognisable at the Women Of The Year awards.
Lady Gaga, 2010
Perhaps the most iconic Lady Gaga outfit of all time! Fans and fashion designers across the world in left in complete shock at the 2010 MTV Video Music Awards when the singer rocked up in a dress made from raw meat!
Lady Gaga, 2009
Lady Gaga was quick to make an impact in the music industry, making herself known with some very iconic outfits, including this one she wore at the MTV Video Music Awards in 2009.
Lady Gaga, 2010
The 'Poker Face' singer then got experimental with face jewels at the New York Gala in 2010.
Lady Gaga, 2010
The singer followed with some more iconic outfits throughout 2010. Lady Gaga stunned fans on the red carpet at the 52nd GRAMMY Awards in 2010, wearing this amazing outfit.
Lady Gaga, 2010
She then brought her iconic and outrageous sense of fashion to the UK, when she wore this number to the BRIT Awards in 2010.
Lady Gaga, 2012
Clearly not happy with a normal hat, the singer was spotted at London Fashion Week in 2012, more or less wearing a flower wreath on her head.
Lady Gaga, 2009
Not content with just one outfit, Lady Gaga got changed into this lace number when she accepted her award at the 2009 MTV VMAs.
Lady Gaga, 2010
Lady Gaga turned heads at the 2010 GRAMMY Awards, wearing a very fancy head-piece as she watched the show from the crowd.
Lady Gaga, 2017
In 2017, Lady Gaga spiced up her look, wearing black leather shorts and a matching jacket on the GRAMMY Awards red carpet.
Lady Gaga, 2018
Despite Lady Gaga showing a more glamorous look at recent events, she's still able to turn heads with her spectacular outfits. The singer turned actress wore this sensational dress at the premiere for A Star Is Born in 2018.
Lady Gaga, 2013
In 2013, Lady Gaga was almost unrecognisable at the Women Of The Year awards.
Lady Gaga, 2010
Perhaps the most iconic Lady Gaga outfit of all time! Fans and fashion designers across the world in left in complete shock at the 2010 MTV Video Music Awards when the singer rocked up in a dress made from raw meat!
Lady Gaga, 2009
Lady Gaga was quick to make an impact in the music industry, making herself known with some very iconic outfits, including this one she wore at the MTV Video Music Awards in 2009.
Lady Gaga, 2010
The 'Poker Face' singer then got experimental with face jewels at the New York Gala in 2010.
Lady Gaga, 2010
The singer followed with some more iconic outfits throughout 2010. Lady Gaga stunned fans on the red carpet at the 52nd GRAMMY Awards in 2010, wearing this amazing outfit.
Lady Gaga, 2010
She then brought her iconic and outrageous sense of fashion to the UK, when she wore this number to the BRIT Awards in 2010.
Lady Gaga, 2012
Clearly not happy with a normal hat, the singer was spotted at London Fashion Week in 2012, more or less wearing a flower wreath on her head.
Lady Gaga, 2009
Not content with just one outfit, Lady Gaga got changed into this lace number when she accepted her award at the 2009 MTV VMAs.
Lady Gaga, 2010
Lady Gaga turned heads at the 2010 GRAMMY Awards, wearing a very fancy head-piece as she watched the show from the crowd.
Lady Gaga, 2017
In 2017, Lady Gaga spiced up her look, wearing black leather shorts and a matching jacket on the GRAMMY Awards red carpet.
Lady Gaga, 2018
Despite Lady Gaga showing a more glamorous look at recent events, she's still able to turn heads with her spectacular outfits. The singer turned actress wore this sensational dress at the premiere for A Star Is Born in 2018.
Lady Gaga, 2013
In 2013, Lady Gaga was almost unrecognisable at the Women Of The Year awards.
Sharing the same image to her own account, Gaga captioned the image with an emotional post discussing her love for makeup. The 33-year-old wrote, 'When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.' sic
She continued, 'I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga.' sic.
According to BoF, the brand will sell kits combining lip gloss, lip liner and all-over colour from September onwards, following a 'two-month marketing blitz'.
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