Bounty banished from Celebrations as part of Christmas trial

The coconut treat will be missing from some boxes

Author: Josie Clarke, PA Consumer Affairs Correspondent/Abi SimpsonPublished 3rd Nov 2022
Last updated 3rd Nov 2022

It was Bounty happen... the coconut treat has found itself banished from some tubs of Celebrations this Christmas as part of a trial.

Mars Wrigley is going to remove the controversial bars from some boxes after finding 39% of its consumers want them gone for good.

Customers at selected Tesco Christmas Market sites will be able to exchange tubs bought in store that day for a new “No Bounty” alternative until December 18th.

The limited edition tubs will include additional Mars, Snickers, Milky Way, Galaxy and Maltesers sweets to make up for the missing Bounty bars.

Mars Wrigley said its own research of 2,000 Britons aged between 18 and 65 suggested that 18% would feel irritated to find only Bounty bars were left in the tub, while 58% believed it would lead to a family argument.

While 39% wanted the bars gone for good, 22% liked Bounty the least of all the tub’s options.

Some 28% were of the opinion that coconut had no place in a chocolate bar at all.

However, Mars Wrigley said it was not prepared to make a final decision yet after 18% named the Bounty as their favourite.

Polling suggested it was popular with a more mature palette, with 38% of over-55s choosing it as their preferred bar.

It follows a Bounty Return Scheme last year, in which Bounty-haters were able to return their unwanted chocolates and swap them for Maltesers after the Christmas period.

Celebrations senior brand manager Emily Owen said: “Last year, we gave customers the opportunity to return their unwanted Bounty chocolates. Now, off the back of public demand, we’re trialling taking them out of the tub altogether.

“You don’t know what you’ve got until it’s gone. And to those loyal – and secret – Bounty lovers out there, there’s still a chance they’ll make a return after the trial.”

The trial is rolling out across 40 Tesco Christmas Market locations, beginning at Baguley Extra in Manchester on November 8th and ending at Gallions Reach Extra in London on December 18th.

10 of the best Christmas films to get you in the festive spirit!

10. Arthur Christmas

Ever wondered what Santa Claus' family history is? Well, this film reveals all! The animation might interrupt a more child based audience but come on who isn't still a child at heart?


We are. And, Arthur Christmas hits you right in the heart watching this wonderful warm tail. If you are wanting a fun magical film to get you in the spirit this is the one.

9. Home Alone

Now, the great thing about Home Alone is that there is not just one film, there is five! YES, five films! On serious note who has really seen three, four and five? If you are in the mood to keep the festive feelings going though you have five action packed, full of mischief and comedy Christmas films in one here, you are sorted.

8. The Polar Express

How would you react if you woke up to a huge magical train outside? We wouldn't be able to contain our excitement! The Polar Express is just full of magic and if you are looking a for something for the whole family this is one for you. Also, does anyone else think the train driver looks exactly the voice actor Tom Hanks?

7. Die Hard

Right, lets settle this once and for all…does Die Hard count as a Christmas film?

Well, we have taken this film into consideration because it's definitely not your usual Christmas film. If you're sick of the usual Christmas film and want something a little different, then this is a good shout. Besides, who doesn't love a young Bruce Willis squaring up against Professor Snape?

6. Office Christmas Party

Surely everyone can relate to this film as the excitement of the Christmas work do's are just around the corner, they're arguably more exciting than Christmas itself...too far?

If you need some inspiration for your Christmas party, well, this is the film to go to – it's in the name! You'll be rolling around on the floor laughing at some of the stuff they get up to in this film, though we do feel sorry for the person cleaning up after, but the messier the party, the better, right?

5. The Holiday

You are defo going to need lots and lots of tissues for this one, just thinking about the film brings a tear to our eyes.

The Holiday is such a beautiful, heartwarming film full of love; and what more could you want at this time of year? Who else is seriously jealous of Kate Winslet's characters' cute cottage? Or are you more the LA mansion type?

4. Daddy's Home 2

This is a more recent Christmas film, but it's sure to become a classic in years to come, with it's hilarious take on Christmas.

If you're wanting a laugh then this is a must – we guarantee it'll knock your Christmas socks off, not that we're wanting to make your feet cold, but this film's worth it and something for the whole family.

3. The Grinch

Does anyone feel that the older they get, the more they can relate to the Grinch? Urm yes. It's defo worth watching this film or even watching it again, and you'll totally understand where we're coming from, it'll crack you up.

2. Love Actually

Get the tissues out, you are going to need them for all those joyful tears. Love Actually is such a feel good and warm film that sprinkles the right kind of magic and love at this wonderful time of year. If this sounds like a bit of you, then what are you waiting for...?

1. Elf

Elf is an all-time classic and we would recommend watching this not just once over the festive season, but at least three times.

We guarantee that you will laugh harder each and every time. This film has a mixture of laughs, love, and care – and come on, let's be real, we all know that at some point in our lives we've wanted to try Buddy's specialty spaghetti with a sweet twist. If you are in the mood for good vibes and good laughs then Elf is the Christmas film for you.

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