New year, new me? DJ Khaled signs up to Weight Watchers and has already lost 20lbs
You're looking at the new WW social media ambassador #2018secured
This week, DJ Khaled announced his exclusive partnership with Weight Watchers as the company's new social media ambassador for latest campaign WW Freestyle. In simpler terms, he will be documenting his weight loss journey across his Snapchat, Facebook, Instagram and Twitter.
Khaled has always been open about wanting to make a lasting shift and be healthier for himself and for his family. Speaking candidly he says, "Weight Watchers is all about being great and being your best self. My son is my love, my life, and I need to be great for him,"
"To be great is to be healthy; to be healthy means a shift in my lifestyle, and the new WW Freestyle program is all about healthier habits for my life. The WW program and community is my partner in this process to greatness, and I'm grateful for what's to come and to share my journey with you all."
The programme launched in December 2017 with a campaign featuring Oprah Winfrey, who is also board member, owner and strategic advisor to the company. She also took to Twitter to welcome Khaled to the gang.
Check out his first five social posts below:
We're rooting for you!
'Before' and 'After' pictures pending.