Iron Maiden unveil new limited edition Belgian style beer ‘Hallowed’

Iron Maiden Hallowed beer
Published 4th Jul 2017

Joining flagship ale The Trooper and previous limited edition beers Trooper 666 and Red ‘N’ Black, Iron Maiden have unveiled a new beer.

Taking its name from Iron Maiden’s seminal 1982 anthem, Hallowed is a devilishly strong 6.0% Belgian Style beer that comes in a 330ml bottle.

Available to buy across the globe from October, Hallowed once again sees Iron Maiden’s Bruce Dickinson and Robinsons Brewery’s master brewer Martyn Weeks join forces to create a special ale for Maiden fans and ale connoisseurs alike.

“What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time. I’m a big fan of Belgian beers, so I jumped at the chance to brew my own,” explains Bruce.

“While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in Hallowed, albeit with a British twist.”

Martyn Weeks adds: “It’s all in the yeast. Belgian yeast yields a very distinct taste and presentation.

“You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters… put simply, this means more flavour and I think Hallowed drinkers are in for a treat.”

The aesthetically pleasing label depicts Eddie The Head in traditional monk’s clothing (while clutching a noose) in homage to the Trappist monastic brewing tradition in Belgium.

You can find out more about Hallowed here.