The 2.6 Challenge to save UK charities
The UK's mass participation event organisers unite
Thousands of fundraising events across the UK have been cancelled due to Covid-19 with a devastating impact on charity income that means many charities are facing closure.
The National Council for Voluntary Organisations (NCVO) CEO Karl Wilding estimates that the UK charity sector will lose £4 billion in income as a result of the pandemic.
In response, the organisers of the biggest mass-participation sports events across the country have come together to create a new campaign to raise vital funds to help save the UK’s charities.
The campaign, The 2.6 Challenge, will launch on Sunday 26 April – what should have been the date of the 40th edition of the London Marathon, the world’s biggest one day annual fundraising event, which raised £66.4 million for charities in 2019.
From Sunday 26 April, the public is asked to dream up an activity based around the numbers 2.6 or 26 and fundraise or donate to Save the UK’s Charities. The 2.6 Challenge is open to anyone of any age – the only requirement is that the activity must follow the Government guidelines on exercise and social distancing.
The mass-participation events organisers behind The 2.6 Challenge include The Great Run Company who put on events such as The Great Manchester Run and the Great North Run; Manchester Marathon organisers, Human Race, parkrun, and London Marathon Events.
The campaign is supported by the Charities Aid Foundation, the Institute of Fundraising, the Small Charities Coalition, the Office for Civil Society, Sport England, Let’s Do This, Virgin Money Giving and JustGiving.
For more information on The 2.6 Challenge, visit twopointsixchallenge.co.uk