Welcome to Yorkshire review announced
The organisation has faced challenges over recent times, especially with finances.
A review into how Welcome to Yorkshire markets tourism for the region has been announced.
The organisation says it's pleased that Yorkshire’s local government leaders support a fundamental review of tourism marketing for the region and the announcement following yesterday’s meeting of the Yorkshire Leaders Board, that there was a confirmed agreement to produce options for the governance, finance and the future direction of tourism marketing for the region.
The outcome of the review will be presented to council leaders and mayors in February 2022.
Chair of Welcome to Yorkshire, Peter Box, said:
“We welcome the decision of the Yorkshire Leaders to conduct a fundamental review of how the region is marketed as a tourism destination, with all of the benefits it brings, and look forward to playing a full and active part in this process.
“The review will be complemented by our own consultation with Welcome to Yorkshire members, commercial and strategic partners, representatives from the tourism sector, local authority leaders, mayors and stakeholders.
“It is the Board’s intention to complete this consultation no later than February 2022 when the conclusions from the Yorkshire Leaders review are due to be reached. Full details will be announced at next month’s Board meeting.”