Norfolk studio owner says grassroots funding is vital to helping musicians kick-start their careers

The Government expects the music industry to take forward proposals for the measure "as soon as possible" for shows next year

Author: Tom ClabonPublished 15th Nov 2024

A music studio owner in Norfolk is telling us that plans to give local music venues more funding are vital to help new musicians and bands kick-start their career.

It follows the Government's announcement that some of the ticket revenue spent on big arena concerts could go towards supporting grassroot venues, as soon as next year.

"Venues are everything"

John Fisher is from 'Earth Studios' based in Norwich.

He told us the sector needs some help: "Venues are everything.

"I think people having to watch their money has made a big difference with fewer people going out. This obviously then affects venues and bands because if venues aren't full, they're not going to be booking bands to play."

"It took about a year after Covid to start recovering, and it's only now almost back to where it was before the pandemic."

He explained the importance of investing in grassroots venues: "It can be a battle to get a musician's name out there and get the gigs...

"Live music helps bands progress."

"As soon as possible"

Ministers expect the music industry to take forward proposals for the measure "as soon as possible" for shows next year, the Department for Culture, Media and Sport (DCMS) said.

The Government said an "industry-led" levy "within the price of a ticket" would be the quickest and most effective way for revenues from the biggest shows to help the grassroots sector.

"Ministers have made clear that they want to see a voluntary levy come into effect as soon as possible for concerts in 2025, with clear communication to fans on the purpose of the levy and the benefits it will bring to the grassroots sector," the DCMS said.

Smaller venues have struggled in recent years after the pandemic and a period of rising inflation.

Some bands have already taken the step to donate a portion of ticket sales to help fund smaller venues.

Enter Shikari gave £1 of every ticket sold for their 2024 arena tour to the Music Venue Trust charity as a gesture of support for the grassroots live music sector.

Coldplay have also pledged to donate 10% of profits from their upcoming UK stadium tour to support smaller venues.

The recommendation for a levy was made earlier this year by Parliament's Culture, Media and Sport Committee, which called for the measure to be in place by September.

The cross-party committee, chaired by Conservative Dame Caroline Dinenage, insisted it expected "industry bodies would work carefully to ensure that the impact of the levy is not passed on to the consumer".

But the Government is understood to believe it is for the music sector to ultimately decide how the fee is implemented.

The group of MPs welcomed ministerial backing of its proposal but said a "firm deadline" is needed on how long the industry has to take action "before the Government itself steps in".

"There are warnings of an even gloomier future"

The committee said it would hold a hearing with the sector in six months' time if no major progress is made.

Dame Caroline said: "The sheer number of venues in our local communities being forced to shut up shop each week has hammered home the stark reality of the struggles facing artists, promoters and others working in grassroots music.

"There are warnings of an even gloomier future.

"While the Government has dialled up the volume on the message that swift action on a levy is needed from the bigger players who pack out arenas and stadiums, the lack of a firm deadline for movement risks allowing matters to drift.

"Without healthy roots, the entire live music ecosystem suffers, so it is vital that the wider industry recognises the urgency of coming up with a scheme to direct a proportion of profits back to where many careers began."

"Without a flourishing grassroots music industry the rest of our music industry will wither"

Creative industries minister Sir Chris Bryant said: "Grassroots music venues are one of the UK's most valuable and yet undervalued cultural assets.

"They are where bands try out new material, where whole new genres are born, where musicians experiment and where audiences get to experience the raw power of live music.

"These venues support thousands of jobs and are a vital part of our local communities.

"Without a flourishing grassroots music industry the rest of our music industry will wither."

"That is why I am urging the industry voluntarily to introduce a ticket levy on the biggest commercial players, to help ensure the health and future success of our entire live music industry for decades to come."

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