Call for more carers to plug 70,000 shortfall in the North West
It's been revealed as many as 49,000 people are quitting the profession every year
The Government is hoping to encourage tens of thousands of people in the North West to take up a career within the social care sector.
It has been claimed as many as 49,000 people are quitting the profession every year in the region.
There are fears there could be a shortfall of 70,000 by 2035 as well.
Now, the Department for Health and Social care has unveiled their 'Every Day Is Different' campaign, to show how rewarding a social care career can be.
According to their research, nearly every care professional feels as though their work can make a difference to people's lives.
Minister of State for Care Caroline Dinenage said:
"Adult social care is too often seen as the ‘Cinderella service’ to our NHS. I’m determined to change this perception, starting with our hardworking social care workforce.
"There is huge demand for more care professionals who work incredibly hard to look after the most vulnerable people in our society. We must spread the word that careers in adult social care can be rewarding, varied and worthwhile. Care is a vocation where you can transform people’s lives and every day is different to the next.
"Our national recruitment campaign will support care providers to recruit thousands more talented people. If you think a career in care could be for you, I urge you to look up the opportunities in your local area and become part of a vital and growing profession."
Sharon Allen, CEO of Skills for Care said:
"I have spent my whole career in adult social care, so I know first-hand the tremendous professional and personal satisfaction that is on offer to anyone who joins us through this campaign.
This campaign will help employers find people who have the right personal values that will make them great care workers and that means people in our communities will be supported by highly motivated and skilled workers."