WATCH: One Direction's NEW Fragrance Ad

One Direction have unveiled their latest scent 'You & I' and have started promoting it with this Mission Impossible-style advert!

Published 6th Aug 2014

One Direciton, the biggest boy band in the world, have today launched their latest fragrance, 'You & I', celebrating with an awesome Mission Impossible-style ad. You need to see this.

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'You & I' is the boys' third official scent and is available to buy now.

The advert isn't all serious though. We especially love when Niall receives a foot to the face.

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Watch the super-realistic (but also kind of funny) advert now: