WATCH: David Beckham's tattoos come alive in video to prevent child abuse
This is very powerful
David Beckham has once again put his fame to good use by starring in a video for Unicef to help prevent child abuse.
In the powerful video, David’s tattoos come to life in an attempt to draw awareness to child violence by demonstrating the effects of violence, bullying and child cruelty. The dad-of-four says, ‘Violence against children marks them forever, it’s wrong’.
Watch the powerful advert below:
Speaking about the new campaign, Unicef wrote, "David's own tattoos were marks chosen to represent happy or important memories, Millions of children bear marks of physical, emotional or sexual abuse that they have not chosen."
David, who became a Goodwill Ambassador for the charity in 2015, has supported the charity since 2005 and now helps Unicef protect vulnerable children globally.
The 41-year-old also has his own ‘David Beckham Unicef Fund’ in which he urges people to donate to the charity to create a ‘lasting positive change for children’.
Watch David talking about his fund below:
Back in January, David was honoured with the charity’s Humanitarian Leadership Award at a prestigious ball attended by the lieks of Mariah Carey, Nicole Kidman and Selena Gomez.
David’s wife Victoria was quick to praise her husband in a touching Instagram post to her 9 million followers with the caption ‘We r so proud of David Beckham receiving the UNICEF humanitarian leadership award at the #UNICEFball. You are an inspiration to so many people with the incredible work you do’.