Bristol Sport secures new unified sponsor for all FIVE professional teams

The deal is the first of its type ever reached in UK

Both Bristol City and Bristol Bears play at Ashton Gate stadium
Author: Matthew HutchinsonPublished 16th Feb 2022
Last updated 16th Feb 2022

Bristol Sport has announced a new sponsorship deal for all five of its professional teams.

Huboo will become the main partner for the men and women's sides at Bristol City and Bristol Bears, as well as Bristol Flyers.

It is the first time ever a UK sporting group has secured one unified sponsor for every single team under its portfolio.

Founded in 2017, Huboo's headquarters are currently in central Bristol. The company provides storage and packing services for e-commerce businesses, with fulfilment centres across the UK, the Netherlands and Spain.

'We have a shared vision of making Bristol proud'

Bristol Sport founder Steve Lansdown CBE said: "It’s what we’ve been aspiring to ever since we formed Bristol Sport back in 2014. We are now able to work with a local company that has grown rapidly itself and looking to improve its own standing in the marketplace.

"We’ve always said sport will support the city and the city should support sport. Here we have a local business supporting all of our sports and that is fantastic".

The deal will see Huboo feature on the front of shirts from the start of the 2022/23 season.

Martin Bysh, co-founder and CEO of Huboo, added: "Huboo’s core values are perfectly aligned with those of Bristol Sport’s and together we aim to raise the bar for what is possible with a partnership of this scale.

"It’s an exciting time for both Huboo and Bristol Sport. We have a shared vision of making Bristol proud".

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