Bristol Rovers scrap plan to rebrand
The club has been considering creating a new crest
Bristol Rovers Football Club has scrapped plans to rebrand after negative feedback from fans.
The club had been considering updating its badge, which has been its symbol for 25 years, and had been conducting a detailed survey on the idea.
But in a statement bosses say that after the final round, "it was clear that the current route wasn't the right path to go down."
"The plan for this process has always been to be open and honest and to try and find a solution that all supporters could get behind," a statement on the club website reads.
"To date, this process has involved three surveys to canvass opinions from all supporters on whether you would be open to change and what changes you would like to see.
"The first allowed initial feedback to be shared on all aspects of the crest; this resulted in a strong resistance to a circular template-style crest and had a small majority of supporters that were open to change.
"As there was a majority, it was decided that the process would continue to see if a consensus could be gained.
"The follow-up survey took the predominant themes that were mentioned in the initial surveys and gave some examples to further fuel conversation and input across three areas - shape, imagery and font.
"Again, there were clear preferences for one option in each category, with a majority of supporters in favour of each choice.
"The third survey then pulled together the selected options into an initial concept crest, with a view to garnering further feedback to work towards a position where we could create a final crest through more in-depth focus groups.
"However, within this final survey, for the first time, it was clear that the current route wasn’t the right path to go down.
"We have therefore taken the decision to halt the process and we will continue with the existing logo."
Staff at The Gas say they have been inundated with messages from supporters who have designed their own logos.
"Thanks to all of those that have taken the time to develop these concepts and should any of these gain traction in the future, the club can re-open the process," the club says.