Wolverhampton Wanderers launch music label Wolves Records
The club's new record label is focused on signing Midlands artists
Last updated 20th Sep 2021
Wolverhampton Wanderers have become the first Football club in the UK to launch their own record label.
Wolves Records have partnered with Warner Music Group distribution company Alternative Distribution Alliance (ADA), and will initially aim to work with musicians from the Midlands.
The club's label also wants to grow its influence in the global music industry, and is taking online submissions from national and international artists.
Local singer-songwriter and producer S-X, who has worked with artists like Childish Gambino and Nicki Minaj, is part of the record label's production team.
S-X said: "Wolves and the city of Wolverhampton are both very close to my heart, and I am deeply passionate about giving talented young people from this area the best opportunities, and the rich musical talent that the West Midlands has to offer.
I am genuinely looking forward to seeing how Wolves Records can impact the music industry and support new artists, and I'm also very proud that it is my club that is going to be the first in the UK to venture into music in such an authentic and exciting way."
Music manager Peter Rudge, who has worked with The Who and The Rolling Stones, has also joined Wolves Records as a strategic consultant.
"I was born one mile away from the famous old Molineux and came to my first game with my Uncle Had in March 1951," he said.
"Football and music are a universal language. Wherever in the world you visit you will likely see a Beckham or a Beatles t-shirt, and the footballers of today have so much in common with musicians in terms of influencing and setting the cultural tone of the times."