Health experts warn against the 'constant bombardment' of alcohol advertising over Christmas
There are also concerns children are getting overexposed alcohol marketing
Health experts are warning against what they call the 'constant bombardment' of alcohol advertising over Christmas.
An Alcohol Health Alliance (AHA) report found that the marketing of alcohol at special events made it difficult for those who were addicted or in recovery to fully participate in everyday life and could trigger relapse.
Affects on children and vulnerable people:
With the report, titled 'No escape: How alcohol marketing preys on children and vulnerable people', also noted that children were regularly exposed to alcohol marketing and demonstrated high levels of brand awareness.
A 2019 survey of more than 2,500 young people funded by Cancer Research UK found that four in five (82%) of 11 to 17-year-olds had seen alcohol marketing in the past month.
Some 42% of the age group had seen alcohol adverts on social media platforms, such as YouTube, Facebook, Snapchat and Instagram.
The report also said they are in desperate need of a new approach as there deaths linked to alcohol at record highs.
They said that the UK Government needs to introduce restrictions on alcohol marketing to protect children and vulnerable people