Yorkshire Coast road users asked to be careful and alert

Road users on the Yorkshire Coast are being asked to be careful and alert when out and about.

It comes from Safer Roads Humber, which is a partnership between East Riding of Yorkshire Council, and other authorities, Humberside Police, the Fire Service, and Highways England.

They are supporting and are taking part in Road Safety Week, which is being spearheaded by the road safety charity, Brake.

Ruth Gore, who is from Safer Roads Humber, said:

"There will be a lot more people probably taking daily exercise at the moment. It's dark nights, you might not be able to see them, so we're asking motorists to slow down and keep their eyes peeled. But we're also asking for people if they're walking and cycling around, be bright, be seen, making sure you have your cycle lights are on and wear a bit of hi-vis.

"In 2019 there were around 3,000 people injured on the region's roads and whilst it's come down over the years, it's 3,000 people too many. A lot of them occur in cars and there's a conflict between cars and pedestrian and cyclists, but most of them are actually car-to-car accidents.

"We've seen volume of traffic drop at times during lockdown but unfortunately we saw some really high speeds at time. We're not too sure what's happened in this November lockdown, so hopefully overall there's less people who are injured but we are seeing some really quite dangerous driving out there at the moment.

"We're asking people that they're not distracted by mobile devices, that they actually don't drive and drink, that if you're out in your car, put your seatbelt on and just generally be alert. Be courteous to each other, drive in a sensible way and keep your speeds down.

"Speed is one of our biggest causes of crashes in-line with distractions. So majority of crashes are actually to do with driver error, and if you're distracted by perhaps your mobile phone or people in your car and coupling that with going too fast, it means your reaction times are slower.

"This week is Road Safety Week but road safety happens every week. So we're out and about all the time, whether it's in enforcement or engagement. We're just asking people to be sensible at all times, look out for each other, we all have to use the roads and pavements around here so be kind and keep an eye out for each other."