Owner of three of Scarborough's biggest hotels named worst hotel chain in UK
Britannia Hotels has come bottom in a Which? customer survey for the eighth year running, with a customer score of just 32%
Last updated 5th Dec 2020
A company which owns three of Scarborough's biggest and best known hotels has been named the UK's worst hotel chain for the eighth year in a row.
Britannia, which runs the Grand Hotel, the Royal Hotel and the Clifton Hotel in the town, received a customer score of just 32% in a survey of more than 4,000 people by consumer group Which?
It was the only firm in the survey to receive just one star out of five for cleanliness.
Meanwhile, despite being one of the UK's cheapest chains, with rooms costing an average of £58 per night, guests still only gave Britannia one star for value for money.
One customer described a Britannia venue as a "filthy hovel", while another claimed it was "by far the dirtiest hotel room I have ever stayed in".
The chain said in a statement:
"We are totally committed to providing a safe environment for visitors. We have so far spent around £2m on COVID-19 precautions, but we accept there is more to do."
Mercure scored the second lowest overall score at 60%, with Days Inn Hotels at 62%.
At the other end of the table in terms of performance and price was Sofitel.
The luxury chain with three London properties at Heathrow, Gatwick and St James scored 86%.
But this was only narrowly ahead of Premier Inn (82%), which guests praised for offering reliable quality at a reasonable price.
Rory Boland, editor of magazine Which? Travel, said:
"It appears that not even a global pandemic could force Britannia to clean up its act.
"At best, it's drab and dated, and at worst it's downright filthy - and after eight years at the bottom of our survey, our message is loud and clear: avoid these hotels."
Top five large hotel chains according to Which? (customer score in brackets):
- Sofitel (86%)
- Premier Inn (82%)
- Holiday Inn Express (77%)
- Hilton Hampton (76%)
- Crowne Plaza (75%)
Worst five large hotel chains according to Which? (customer score in brackets):
- Britannia (37%)
- Mercure (60%)
- Days Inn Hotels (62%)
- Old English Inn (65%)
- Ibis Budget (66%)