'Love Your High Street' funds available for East Riding businesses

Grants of up to £10,000 are available for businesses in the East Riding

Author: Karen LiuPublished 28th Oct 2021

Businesses in the East Riding are being encouraged to apply for grants of up to £10,000 as part of the 'Love Your High Street' fund.

Since the scheme relaunched in April 2020, East Riding of Yorkshire Council says it has helped more businesses, local town/parish councils and organisations during the COVID-19 pandemic.

The fund might be used to support a new business venture, innovative projects that help create the high street as a destination, the diversification of a high street/rural business – for example, an activity to help the business retain a high street presence, such as creating an online offer, or a new delivery service. The Fund has also supported projects that will help prepare a business to recover after the COVID crisis.

Applications are still welcome from businesses, property owners, Town and Parish Councils, event organisers; or business groups who are collaborating to make a difference on their high street. This might be something physical, or just a great idea which creates a stronger high street presence and community, a project that supports the ethos of developing a great place in the East Riding.

To date, a total of 165 applications have been approved, with funding still available for new applicants.

Paul Bell, head of economic development and communications at the council, said:

“The Love Your High Street fund is making a real difference in supporting East Riding businesses to not only recover from the pandemic, but also to flourish and prosper after the restrictions. This funding provides an excellent opportunity for businesses to get some much-needed financial support and it has been great to see a number of the improvements made so far to the successful applicants.”

For more information about the fund, or to apply for a grant, please visit www.loveyourhighstreet.co.uk

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