Bridlington and East Riding parents told they CAN cope if baby cries
Organisations are coming together to raise awareness of infant crying and how to cope
Last updated 29th Sep 2021
Parents in Bridlington and the East Riding are being told they CAN cope if their baby keeps crying.
It is part of the 'ICON' programme by the NHS, local authorities and healthcare organisations which aims to give help and advice to prevent serious injury, illness and even death.
It is as research suggests some parents and care givers lose control when a baby's crying becomes too much, with some going on to shake a baby which can have consequences.
It says abusive head trauma (AHT) causes catastrophic brain injuries, which can lead to death, or significant long-term health and learning disabilities.
ICON is a programme adopted by health and social care organisations in the UK to provide information about infant crying, including how to cope, support parents/carers, reduce stress and prevent abusive head trauma in babies.
The evidence-based programme consists of a series of brief interventions that reinforce the simple message making up the ICON acronym:
I Infant crying is normal and it will stop
C Comfort methods can sometimes soothe the baby and the crying will stop
O It’s OK to walk away for a few minutes if you have checked the baby is safe and the crying is getting to you
N Never ever shake or hurt a baby
The NHS says most babies start to cry more frequently from two weeks of age, with a peak usually being seen around 6-8 weeks.
Founder of ICON, Dr Suzanne Smith, said:
“Abusive head trauma can occur in any environment when a parent or carer is on the edge due to infant crying.
“The pressure that families are under is only being exacerbated by the impact of the pandemic and the impact can be far reaching and have devastating consequences.
“ICON is about sharing messages of support and advice to parents and carers who might be struggling to cope. We aim to normalise the fact that babies do cry, and some aren’t easily soothed, we want to share information far and wide about what to do in these situations and how to stay calm.
“By sharing these vitally important messages and coping techniques to carers, we are working towards eliminating to babies which is utterly preventable.
Speaking about the campaign Dr Anne Jeffreys, local GP and East Riding of Yorkshire Clinical Commissioning Group Chair said:
“It is normal for babies to cry but it can be stressful and sometimes it’s hard to cope. There are lots of things you can do to help soothe your baby such as: talking calmly, humming, or singing to your baby; letting them hear a repeating or soothing sound; holding them close, skin to skin; going for a walk outside, with your baby or giving them a warm bath.
“If you think you need help and are struggling to cope, don’t continue to struggle. Help is available from your midwife, health visitor, GP or go online and there are more resources on the ICON website: http://www.iconcope.org.”