Ice cream sellers hit hard by rising cost of living

Businesses owners say they've had no choice but to pass some of their costs on to customers

Author: Kathy GreenPublished 16th Jun 2022

We're on course for one of the hottest days of the year in North Yorkshire.

But if you are planning a trip to an ice cream van later to cool down it is worth taking a few extra pound coins.

The rising cost of living means many sellers say they have had no choice but to put up prices.

Maggie Rush runs Graham's Ice Cream vans in York and says it's a worrying time for everyone in hospitality. "Traditionally we would have a price increase in January and February and that would be it for the year. But on ice-cream alone we've had three price increases so far".

They blame suppliers putting up their prices and the rising cost of fuel too. Maggie explains "we try to shop around to see who has got the cheapest but sometimes we don't have a choice and we have to fill the engine up. But certainly, it is a worry."

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