Two in three people experiencing gambling problems keep them hidden

'GambleAware' are calling on people to ‘open up about gambling’ as new data shows stigma continues to represent major barrier to seeking support

Published 21st Nov 2023

As many as 2 in 3 adults (64%) in Great Britain who have experienced any gambling problem have kept their experience hidden, new research from GambleAware has revealed.

With almost 2 in 5 (39%) of those who hadn’t opened up stating feelings of stigma such as shame, guilt and fear of judgement represent key barriers to reaching out for support – the charity is issuing a call to end damaging stigma and encourage those who may be experiencing gambling harms to ‘open-up about gambling’,

The campaign launch comes as research also suggests that most of the public believe certain gambling products, such as instant win games, are addictive, indicating how gambling harm can affect anyone and the importance of building empathy for those experiencing harm.

Specifically, over seven in ten (71%) respondents said they believe instant win games are very or fairly addictive, followed by 64% for scratch cards and 62% for casino games.

Positively, the research also supports the benefits of opening up, as three out of four (76%) who had talked about their problems stated they felt better after speaking to someone.

With gambling harms often manifesting as intrinsically ‘hidden’ and isolating, GambleAware is aiming to bring to the surface the power of conversations and provide reassurance that help is never far.

The campaign has been developed in close collaboration with the gambling harms lived experienced community, and is supported by a range of expert and influential voices including ex-Love Islander Scott Thomas, who has previously experienced gambling harms.

There is a vast range of resources available and anyone who is worried that gambling might be affecting themselves or someone they love are encouraged to use the self-assessment tool to get free and confidential support tailored to them and their specific needs.

GambleAware has also created tools to help users calculate the time and money spent gambling, served with recommendations in line with the internationally proven Lower Risk Gambling Guidelines.

These are expected to become available from early December as part of a soft launch on the GambleAware website.

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