Deliveroo to launch £25 or less family meal service in Leeds
The takeaway firm is teaming up with 30 popular restaurant brands
Deliveroo is seeking to eat further into the midweek dinner market as it launches a new family meal offering in collaboration with restaurant brands - with Leeds one of the first cities to get it.
The takeaway delivery specialist said it is working with restaurant partners to create bespoke meal formats for the first time as part of the launch.
Deliveroo is partnering with more than 30 UK restaurant brands, such as Pizza Express, Wagamama, Bill's and Dishoom, to offer large shareable meals for up to four people for £25 or under.
It said Family Dinneroo will be rolled out over the coming months to 30 UK towns and cities including Leeds. It will also launch in Dublin next month.
Customers will be able to order the larger sharing meals between 4.30pm and 6.30pm from Monday to Thursday.
It said the new offering is expected to help restaurants by increasing more activity from families during a traditionally quieter part of the week.
Families will also be able to schedule deliveries and order dishes up to five days in advance.
Carlo Mocci, chief business officer at Deliveroo, said: "Restaurant delivery has been traditionally perceived as an indulgent treat, reserved for a Friday night or weekend.
"Many of our restaurant partners believe this is not the case, and that delivery can play a greater role during the week.
"Family Dinneroo offers a way for restaurants to unlock new meal occasions and new customer demand during off-peak hours."
Tom James, managing director at Bill's said: "At Bill's we've always believed food tastes better when it's shared, especially with your family.
"We are incredibly excited to launch Family Dinneroo, and the opportunity to delight families across the country while enjoying meals together at home with fun, convenient, delicious and shareable options to suit busy mid-week schedules."