Champions Up Financial Run Rate

Yorkshire County Cricket Club has halved its losses in the last year. They've gone from £600k to £300k in the last twelve months, helped in part by the club winning the County Championship. Income at Headingley has incresed 7.9% over the same time and there are hopes that the on-field success with lead to even better numbers this year. Paul Hudson, director of finance, said, "We are very pleased to be able to report improved results after a period of heavy financial losses.

"The Club has achieved an improvement in income. Despite Test Match ticket sales lower than the previous year, the One Day International staged against India was practically a sell-out on a hot September day, and proved a success with ticket sales, showing a small increase on the corresponding fixture last year.

"Commercial income has shown a significant move forward as a result of increased sponsorship of the Club, including the support of our new principal partner Mazars, along with our other partners. The newly launched online shop has also proved highly successful since its launch in August. This has helped us to leverage the success of performances on the pitch, and allow us a far greater reach with sale of club merchandise.

"The year ahead will hope to see a continued improvement in revenue. This is supported by the fact that the Club will be making a significant investment in the in installation of permanent floodlights at Headingley. The changing landscape of Headingley, will see Nat West T20 Blast matches start at a later time, which is expected to be beneficial from a spectator and financial perspective."