Campaign targets illegal tobacco trade in West Yorkshire

People across West Yorkshire are being urged to report anyone selling tobacco illegally.

A new website and hotline have been launched where people can report it anonymously, as part of a 'Keep it Out' campaign targeting the illicit tobacco trade​

The project aims to reduce supply and demand for illegal tobacco, including stopping dealers who sell to children.

Since 2014, combined efforts of regional partners have led to over 900,000 illegal cigarettes and 330kg of hand rolling tobacco being seized, worth an estimated street value of around £157,500.

Last month West Yorkshire Trading Standards seized over 37,000 cigarettes and 22kg of illegal tobacco worth more than £10,000 during a large scale operation against illegal tobacco.

David Lodge, Head of West Yorkshire Trading Standards said: “We will not stand for anyone selling illegal tobacco in our communities. Children and young smokers are often targeted by people who sell illegal cigarettes, making it even easier for them to get hooked on smoking.

"The people making money out of this do not care who they sell to. This campaign is about raising awareness that illegal tobacco is not a victimless crime but harms neighbourhoods and brings crime into local communities.

“People should feel very uncomfortable that this is happening on their doorstep. If you don’t want local children to smoke, and you know where illegal tobacco is being sold, we would encourage you to get in touch and report it anonymously.”

The campaign is also being delivered as part of the wider Breathe 2025 vision, set-up by councils across Yorkshire and the Humber in order to inspire a smokefree generation and improve the future for our young people.

Anyone who knows where illegal tobacco is being sold is urged to report it anonymously online at www.keep-it-out.co.uk or call the Illegal Tobacco Hotline on 0300 999 0000.

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