Shop local in Swaffham this Christmas

We're being urged to back our high street

Author: Sharon PlummerPublished 4th Dec 2020
Last updated 4th Dec 2020

Spread the Christmas cheer on Swaffham high street.

That's the message from Breckland Council as non-essential shops re-open their doors.

The authority is calling on us to choose to shop local this Christmas, either in person or online, to help local businesses to remain viable during the traditionally busy festive period.

Over the last few weeks and months, Breckland Council has worked closely with local businesses to distribute grants and help them put in place measures to be covid safe, including installing hand sanitiser, screens, one-way systems, as well as street signage, posters, and social media messaging.

Cllr Sam Chapman-Allen, Leader of Breckland Council, commented:

"The recent restrictions have brought challenges for everyone and the whole year has been a tough trading period for many of our local shops. As our high streets reopen for business, I urge people to show their support by choosing to shop local throughout December, while being mindful of social distancing and guidance to keep everybody safe.

"Our vibrant market towns are packed with independent retailers offering fantastic customer service, unique products at great prices and of course our council-run car parks remain free to use. I hope as many people as possible will choose to explore, discover and enjoy their local high streets this Christmas."