Priorities agreed for £20m investment in King’s Lynn
The King’s Lynn Ten Year Vision has been developed
Last updated 14th Nov 2025
A blueprint to secure up to £20m investment in King’s Lynn over the next decade has been unveiled - shaped by local people.
The King’s Lynn Ten Year Vision has been developed, after the announcement that the town has been selected to benefit from the government’s Pride in Place programme, formerly known as the Plan for Neighbourhoods, which will see millions of funding unlocked over ten years from 2026.
The Ten Year Vision, which will shortly be submitted to government for endorsement to secure this funding, reflects the Pride in Place programme’s aims of thriving places, stronger and empowered communities, setting out an exciting ambition for the town:
‘King’s Lynn will be a successful and inclusive town for everyone, with flourishing communities and new opportunities for people to live, work and visit. It will be easy to travel in to and throughout the town, with a healthy, safe, and welcoming environment. Improved facilities, leisure, experiences and culture for people of all ages will ensure we are able to achieve our town’s ambitions for...
- A vibrant, prosperous, and attractive town with a wide offering and easy access to green spaces and rich heritage
- A better connected town
- A town where people feel safe and well, that offers better life opportunities where healthy lives are supported
- A town where people are inspired to aim high and achieve their ambitions and better opportunities
In addition, the Ten Year Vision outlines the eight priority themes which will provide the focus for the investment in King’s Lynn. These are:
• Town centre revitalisation;
• Neighbourhoods and affordable housing;
• Employment and skills;
• Health and wellbeing infrastructure;
• Transport connectivity;
• Safer streets;
• Education and youth engagement;
• Community capacity building.
Coupled with the Ten Year Vision is a four-year Investment Plan which outlines the key projects which will be supported in the first part of the programme.
These projects include a review of community assets and community engagement to develop action plans with priority neighbourhoods; the next phase of riverfront regeneration; St George’s Guildhall & Creative Hub, and work to identify a wider range of uses for the town centre. These projects fit with the programme requirements for 75% funding to be spent on capital projects and initiatives. This plan will be developed further once the programme begins in April 2026 and will be shaped by continued community engagement. Further details will be shared once the plan is approved by ministers.
Both the Ten Year Vision and the four year Investment Plan have local people at their heart and have been directly informed by community feedback which has been captured in recent years. This includes through comprehensive consultation in 2024 that saw around 1,100 people have their say as well as engagement this year in the form of community conferences, community conversations, and workshops.
Extensive review has also taken place of findings from other public consultations to ensure that people’s views and hopes for King’s Lynn have been identified, as well as opportunities for possible investment. Full details of the community engagement and feedback which have shaped the plans can be found here
Now, the Ten Year Vision and Investment Plan have been approved by the King’s Lynn Neighbourhood Board and the Borough Council Cabinet and it will be submitted to government before the deadline of 28 November.
Chair of King’s Lynn Neighbourhood Board, Vicky Etheridge, said: “I am so grateful to everyone who has played a part in the creation of our Ten Year Vision and our first four-year Investment Plan.
“In particular, I must pay tribute to all the very many local people, community groups, and businesses who have played a vital role in shaping these plans by having their say, sharing their thoughts, and giving their time so generously.
“We have listened carefully to what we’ve heard and we are confident that what we have set out reflects our shared ambitions for our town meaning that we can prioritise this investment where it will make a long-lasting impact.
“The Pride in Place funding is a hugely exciting opportunity for King’s Lynn, and one that builds on the legacy of the Towns Fund investment and projects that the Board has been proud to oversee.
“We will continue to work closely with local people, community groups, councillors, businesses, partners, and stakeholders for the lifetime of our programme so that we can evolve the programme, adapt and deliver for King’s Lynn together.”
Council Leader, Alistair Beales, said: “We are working with partners to unlock the full potential of our unique place for local communities, delivering new facilities, opportunities and jobs for residents, supporting the local economy and making more of our rich heritage buildings and spaces for a stronger and sustainable future.
“This 10-year vision sets out a clear set of priorities for King’s Lynn, shaped by what local people tell us matters most to them, building on significant progress to date from previous funding programmes, and rooted in the town’s rich cultural heritage and community identity.
“Through major regeneration and investment, our town will become a better connected, more attractive and accessible place, where residents and businesses are inspired and supported to achieve their ambitions, visitors choose to explore as a destination, and where there is more for everyone who comes into the town to enjoy and experience.
“Responding to local challenges and opportunities, our plans will complement the emerging King’s Lynn Masterplan, which itself will be shaped through community engagement over the coming months.”
Following the submission of the Ten Year Vision and Investment Plan, the government will review the documents in line with the Pride in Place Programme and, subject to ministers signing off the plans, a response from government is expected early in the new year that will lead to the release of the first tranche of funding from April 2026.
In the meantime, community engagement is continuing with consultation to shape detailed masterplan proposals for the town taking place this winter, and local people and businesses are encouraged to get involved and have their say. More information will be made available on the Borough Council and Vision King’s Lynn website and social media channels in the coming weeks.
There will also be further consultation with local people to develop the details of the key projects as well as community-led action plans for different areas of the town.
The full submission to government can be found here