Norwich City launch 'modernised' club crest to mark 120th anniversary
The simplified design still contains the tradional canary, castle and lion
Norwich City have unveiled an updated crest to mark the club's 120th anniversary.
The club says the badge, which is several years in the making, has been 'modernised' to bring it into the 'digital age'.
It worked with design agency SomeOne on the new branding after consulting with fan groups. They've worked with Manchester City and Wolves on similar projects.
The new badge retains the traditional canary, castle and lion but disposes of the black outlines.
Norwich City Executive Director Zoe Ward, said: “It is a proud moment for everyone at Norwich City."
"A lot of hard work, and consultation with supporters, has gone into this project to evolve the club badge.
“It was important that we kept the traditional elements of the badge, but modernised and evolved it so it was fit for purpose in a digital age and allowed us to get consistency across our stadium and publications.
“I would like to thank all those who have worked hard on this project and all the fans and stakeholders who helped us with the consultation process.
"We are very pleased with the outcome and believe this is an important step for Norwich City going forward.”