Norwich City agree three-year partnership with Indian Super League Side Chennaiyin FC
The clubs also hope to host cultural exchange programs and work on joint marketing initiatives.
The Sky Bet Championship side hope their link-up with the former Indian top-flight champions can "create a platform for the exchange of knowledge, technical expertise, coaching methodologies and player development strategies".
The Canaries' commercial director Sam Jeffery said at a press conference announcing the partnership: "This is an extremely exciting moment for Norwich City as we enter into our partnership with Chennaiyin FC, and with it the Indian football market.
"India has the fastest growing sports economy in the world, and football is the fastest growing participation sport here too. We believe there's significant commercial opportunity in this fantastic part of the world, and we're really excited to build a mutually beneficial and culturally authentic collaboration with our friends at Chennaiyin FC."
The clubs also hope to facilitate cultural exchange programs and collaborate on joint marketing initiatives.