King's Lynn drinkers knock back 126 pints a minute as lockdown lifted
Monday was a bumper day for pubs
Last updated 20th May 2021
King's Lynn and West Norfolk pubs got a much-needed spending boost on Monday (17 May), new figures suggest, as thirsty customers were allowed indoors for the first time this year.
Trade bodies welcomed the further easing of coronavirus rules, but cautioned that the "fragile" hospitality sector is relying on all restrictions being removed before it can operate successfully.
Banking firm Revolut analysed the data of its 10,000 customers in King's Lynn and West Norfolk on Monday, comparing it to the average spend for a Monday in February last year before the pandemic began.
King's Lynn and West Norfolk drinkers spent more than three times as much on average on Monday than normal, according to the data - knocking back around 126 pints per minute at their peak.
The biggest spenders in the area were 25-34 year-old men, though Revolut said their customers tend to be slightly younger than the national average.
King's Lynn and West Norfolk customers shelled out slightly less per round than others across the country - spending £12.16 per transaction, compared to the average of £12.86 across Britain.
Though one punter did spend a whopping £197.12 in just one purchase in a pub or restaurant.
Bars and restaurants in England were allowed to serve food and drinks indoors from 17 May, following the return of outdoor hospitality on 12 April.
Spending in bars across Great Britain was still 6% down on normal levels - which could be because thousands of pubs are still closed and those open have significantly reduced capacity, the British Beer and Pub Association said.
Emma McClarkin, chief executive of the BBPA, said:
"After some questionable weather during the last week or so, we know Brits are looking forward to being back inside the pub once more.
"This is by no means the end of the crisis for our sector. We need pubs fully reopened without any restrictions at all on 21 June if they are to survive and trade viably.
"The countdown to freedom, and recovery, is on."
The figures also suggest King's Lynn and West Norfolk residents were more excited to eat in restaurants and cafes on Monday than they were before the pandemic.
Spending in dining establishments was 33% higher than what would have been expected last year - compared to the average across Britain of 32% below.
UKHospitality said this week's reopening represents a significant step for the sector as a whole.
But Kate Nicholls, chief executive of the trade association, added the step closer to normality was "psychological rather than economic", as businesses are still operating with significant restrictions.
She added:
"That’s why we need the Government to stick to the roadmap and remove all restrictions beyond 21 June."
That date is the proposed final stage of the roadmap out of lockdown in England, when all social restrictions would be removed.
Prime Minister Boris Johnson said there is no 'conclusive' evidence to deviate from the schedule despite concerns over the Indian coronavirus variant.