‘Ban Weight Loss And Dieting TV Adverts Before 9pm’
A Redcar woman with anorexia wants more rules around the TV adverts.
There are calls for more regulation around television adverts about weight loss and dieting.
Often in January viewers are bombarded by the ads, but Emma Liddle from Redcar believes it could make things worse for people with eating disorders.
The 35-year-old has been battling anorexia since she was 13 and wants the adverts to be banned before the watershed.
Emma said: “It’s just reiterated all the time on televisions and papers. There’s just no escape.
“I think some people are quite susceptible to believing that you really can lose two stone in a day.”
Emma added: “As soon as Christmas Day’s over it’s all weight loss, weight loss, weight loss. You think who do I believe? What am I supposed to believe? And how am I supposed to get better?”
Newcastle based charity Northern Initiative on Women and Eating agree that there should be some restrictions.
Ann-Marie Norman from the charity said: “There is a huge impact on people that isn’t recognised.
“It doesn’t cause eating disorders but amongst those people who might be vulnerable it has quite a big impact and can certainly trigger or exacerbate things.”
Early figures show that in 2013 in the North East there were more than 150 eating disorder hospital related admissions.