'Outdated' travelcards ending on buses in Swindon

Swindon Bus Company are encouraging people to use their app instead

Author: Cam HallPublished 26th Oct 2024

Travelcards will no longer be valid on buses in Swindon from Sunday.

Swindon's Bus Company say the technology, which is over a decade old, has become outdated.

Customers are now being encouraged to use their app, where buses can also be tracked live.

The operator's Head of Marketing Nikki Honer told Greatest Hits Radio that the travelcards have led to problems for customers in recent years.

"At the time, they were the most modern thing and really convenient for people, but over the last few years, the technology has become a little bit unreliable".

Ms Honer added that being able to follow buses was the app's "most powerful feature."

"It gives the customer back control of their day."