South West lifeguards gearing-up for busiest summer yet

A national survey has found 75% of people aged 16 to 64 plan on visiting the coast this summer

Author: Arlen James and Matt HutchinsonPublished 28th May 2021

Lifeguards across our region are preparing for their busiest summer yet, as around 30 million people are expected to visit the UK coast.

In a national survey commissioned by the RNLI, 75% of 16 to 64 year-olds said they plan to visit a beach between April and September.

Around half of the those intend on heading to the coast at least three times, with 36% saying they want to go more than usual this year. That's 12% higher than the same figure in 2020.

The results have been revealed as the RNLI and HM Coastguard launch their joint beach safety campaign.

In 2020, over 15 million visitors were recorded on RNLI lifeguard-patrolled beaches.

Due to the uncertainty around foreign travel and more people opting for staycations, the RNLI is predicting this summer will be the most hectic in recorded history.

'Swim between the red and yellow flags'

Nick Ayers, the charity's Regional Water Safety Lead, said it's important to follow safety guidance.

"Visit a lifeguarded beach and swim between the red and yellow flags. If you get into trouble in the water, float to live.

"If you are in difficulties in the water, and have a mobile phone in a waterproof pouch or you spot someone in trouble in the water, call 999 in an emergency and ask for the coastguard if you're at the coast.

"Don't enter the water after them," he said.

In 2020, RNLI lifeguards saved 110 lives across the country, helped 25,172 people, responded to 10,687 incidents and made over 2.2 million preventative actions.

'We’re expecting more people this summer'

Claire Hughes, Director of HM Coastguard, added: "2020 was an exceptionally busy year and we’re expecting more people to take their holidays around our wonderful coasts this summer.

"Before setting out, take a minute to check the weather, tides and winds - to help avoid getting caught out".

South West residents can find their nearest lifeguarded beach on the RNLI website.

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