University of Chichester wins national award for mental health campaign
It was launched to support students during the COVID-19 lockdown.
A virtual kindness challenge launched by the University of Chichester has received a national award.
The mental health campaign supported students' welfare during the coronavirus lockdown.
Its #30DaysOfKindness challenge encouraged students to post acts of compassion and positivity on social media to boost happiness and wellbeing.
It was awarded best campaign for supporting student wellbeing by education think-tank Edurank.
The virtual campaign was initially launched to mark mental health month in March, but continued into the first weeks of lockdown to help people stay connected in isolation.
It was jointly led by the university’s social media team with clinical psychologist and mental health specialist Dr Moitree Banerjee.
She said:
"When we talk about compassion, we think about helping other people, however, research suggests that compassion towards others and towards yourself is actually closely linked.
"That’s something we de-prioritise quite easily, and it’s easy to forget to take care of our own wellbeing.
"We started this campaign to encourage people to not only look after their loved ones but ensure they take care of themselves."
As part of the campaign, the university’s social media team hid words of encouragement around campus while Dr Banerjee created a wall of kindness for people to write positive messages to others.
Digital content producer Mikki Collins, who partly oversaw the campaign, said:
"University students and staff responded incredibly well and we didn’t anticipate the level of engagement we received.
"The number of people that shared their mental health experiences was inspiring and propelled the campaign to become award-winning."
The initiative received more than 130,000 interactions among the students and West Sussex community across its 30-day period, and encouraged many to share their own experiences of mental health through blogs and vlogs.
Katie Penn, a second-year screen acting student at the university, said:
"I 100 per cent agree that Chichester puts their students' wellbeing as their first priority.
"Every week we are kept updated with what's happening within the university when restrictions are changed and how you can contact student support and wellbeing.
"The community support is so comforting and I'm glad I’m here."
Nearly 150,000 students voted in the annual Edurank awards, which this year received entries from 51 universities around the UK.
Judge Nick Wilmer said:
"Our student panel was impressed by how Chichester opted for a community-based approach, bringing students together and helping to them to form positive social interactions with each other, while simultaneously covering their own emotional needs."
There is more about the university's #30DaysOfKindness campaign and how it is providing a safe environment for its students here.