Rolls-Royce unveils £20m bespoke luxury 'Boat Tail'

It's believed to be the most expensive car ever built

Author: Ryan BurrowsPublished 28th May 2021
Last updated 28th May 2021

West Sussex-based luxury car maker Rolls-Royce has unveiled what's believed to be the world's most expensive car - featuring a parasol that pops out from the back.

The 'Boat Tail', rumoured to have been sold for £20 million, has been specially commissioned and built at the firm's base at Goodwood, near Chichester.

The car's rear deck contains a dinner set, rotating cocktail tables with matching chairs and carbon-fibre stools to suit the buyers' love of alfresco meals and chilled champagne.

Builders have also modified the cabin to house personalised 'his and hers' wrist watches – either of which can be slotted into the dashboard to become the motor's clock.

Three limousine models will be built and based around nautical themes.

It's understood Jay Z and Beyonce are set to get the first keys.

The Rolls-Royce Boat Tail has been four years in the making, according to the company's CEO

Torsten Müller-Ötvös, Chief Executive of Rolls-Royce, said it took four years of consultation to design and manufacture the car to the exact specifications of their wealthy clients:

“Rolls-Royce Coachbuild clients are intimately and personally involved at each step of the creative and engineering process.

"We work in harmony with the client to gain complete fluency in the nuances of their character and personality. We carefully translate these qualities into the elements with which they wish to imbue their commission.

“Only the House of Rolls-Royce can offer its Coachbuild clients the inimitable opportunity to commission a product of future historical significance, that is as fundamentally unique as they are – and then participate in every detail of its creation. "

The Rolls-Royce Boat Tail is the first model in their reintroduced 'Coachbuild' programme

Only a small number of cars are being produced as part of the marque's 'Coachbuild' programme, which is being re-imagined having first appeared 80 years ago.

It's been set up specifically to capitalise on the growing number of similar such super-rich customers who want a luxury limousine that they can help to create and is unique to them.

The car contains everything from a parasol and stools to champagne classes, knives and forks

The previous car to hold the title of the 'world's most expensive car' was Bugatti's £11.5m 'La Voiture Noir' unveiled in March 2019 at the Geneva Motor Show - which actually succeeded another Rolls-Royce model, 2017's £10m Sweptail.

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