Campaign brings together bereaved families for vital water safety message.
The Get Water Wise Minute will be broadcast on Greatest Hits Radio Sussex and other UK radio stations.
Bauer Media's Radio Stations, including Greatest Hits Radio Sussex, are joining up across the UK to help deliver a powerful water-safety message.
The #GetWaterWise campaign was launched ahead of the school summer holidays after warnings this summer could be one of the worst on record for accidental drownings.
Journalists joined forces with the Royal Life Saving Society and other water safety groups to help raise awareness and spread vital life-saving advice. In July alone there was a shocking number of tragedies with the RLSS recording at least 45 deaths related to accidental drowning over a 12 day period.
Now, ahead of the Bank Holiday Weekend in England and Wales, Bauer Media is bringing its network of radio stations together to broadcast a 'Get Water Wise Minute', featuring the voices of families who have lost loved ones swimming in open water, including those in Sussex.
Lee Heard from the Royal Life Saving Society said:
"Over a tragic 12 day period in July during the heatwave, we know that over 45 people sadly lost their lives to accidental drowning.
"Drowning is devasting. It's unexpected and it is preventable. It leaves a huge scar on those who are left behind to deal with the pain and grief of losing a loved one. That's why it's a testament to some of the brave families that have the courage to come forward and use their pain and grief to try and educate other people, so we don't see more lives lost to accidental drowning.
He went on to say:
"There is no doubt that the #GetWaterWise campaign run by Bauer Media throughout the summer, in collaboration with the RLSS, has saved lives."
You can hear the #GetWaterWiseMinute on Bauer Media's Hits and Greatest Hits network in the news bulletins at 12pm and 6pm, Friday 27th August.