"Climate calculator" study sees people choose favoured ways to go green
The study from think tank Demos and the WWF recruited nearly 20,000 to take part
New research suggests the general public share similar ideas in wanting to go green.
A recent study from think tank Demos and conservation charity WWF recruited nearly 20,000 people to use a "climate calculator" to find their preferred options to reduce their carbon footprint.
The report found the top choices were a carbon tax on polluting industry, with subsidies to ensure they invest in green technology, and better public transport.
Other choices include making flying more expensive and a more accessible plant-based diet.
Respondents from all regions, income levels, political parties and age groups converged on the same list of suggested actions, with only a small variation between different sectors of society.
Green Brighton city councillor Elaine Hills said: "People are on board with it and people want those changes. I think we have to make those changes if we want to survive as a species on this planet.
"I'm really pleased the message is out there and people are willing to accept changes to their lifestyles in order to do this."
The report warned that the most popular choices made by the public require the Government to take an active role in making the changes rather than leaving it up to markets, tax and regulation.