New red route set to be installed in Stoke city centre

The double red lines mean drivers cannot stop at any time

Author: Grace O'HarePublished 9th Jun 2025

Stoke-on-Trent City Council have confirmed the installation of a new red traffic route is getting underway.

The red route will be installed on Broad Street, Hanley between Potteries Way and Victoria Square from today, June 9.

The local authority says the work will take three days to complete and will include the removal of double yellow lines and the installation of new signage, double red markings and cameras.

The installation follows a public consultation in 2024 which outlined the proposed restrictions.

The aim of the scheme is to help with traffic flow across the city, support the economy, improve air quality, address road safety concerns.

"there will be consequences"

Councillor Finlay Gordon-McCusker said: “Day after day, drivers have been ignoring the double yellow lines here, causing disruption and putting pedestrians at risk.

“Our enforcement teams have been out to the location multiple times a day, but enough is enough.

“This red route will put some order back on our streets and make it clear that parking restrictions aren’t optional.

"They’re there for the safety of all road users, and often, to ensure traffic - especially buses -can flow freely.

“If you park where you shouldn’t, there will be consequences.”

The Red Route penalty is £70, discounted to £35 if paid within 14 days.

The red route will be enforceable from Monday 16 June.

Hear all the latest news from across the UK on the hour, every hour, on Greatest Hits Radio on DAB, smartspeaker, at greatesthitsradio.co.uk, and on the Rayo app.