Video Shows Arena Ready to Rock
Check out the new fly-through visual and get inside the new city arena
Last updated 9th Jul 2021
Ambassador Theatre Group has revealed a first look at the new Swansea Arena, with a fly-through video and CGI images.
It illustrates how the new entertainment venue will fit into the £135m Copr Bay Phase One development, and shows the coastal park and LED facade.
Also featured is the pedestrian bridge that celebrates the city’s heritage, including cut-out swan motifs that reflect the light.
The new visuals show the interior of Swansea Arena for the very first time, including how it will work as a multi-purpose venue.
The 3,500 capacity indoor arena is a short walk from Swansea Beach, Swansea Marina and Swansea city centre, with up to 10 dedicated meeting rooms.
The auditorium can be divided to create separate spaces, with the upper level transforming into a conference space for up to 750 people, a 175 capacity VIP Lounge, 9 F+B outlets within the arena and a kitchen with capacity to provide for banqueting up to 750 people.
The venue is expected to host 160 performances across music, comedy, theatre, esports and conference events for an estimated 230,000 visitors each year.
Around 60 of the events will be exhibitions, conferences, graduations and other business led events.
Technology installed at Swansea Arena will mean it can host real life and hybrid events, embracing the current trend for virtual attendance that will continue beyond the pandemic.
Swansea Arena General Manager, Lisa Mart said: “Swansea Arena is a real game-changer for promoters, and for touring companies as well, because they've never really had access to this part of the country before.
"We are a multi-purpose entertainment venue, so although the majority of our bookings are going to be music acts, we are also going to be having comedy, premium musical theatre, and things like esports, gaming and even wrestling because the flexibility of our venue means we can play things in the round. Swansea Arena is limitless in terms of all the things it can offer.”
Cllr Robert Francis-Davies, Swansea Council’s Cabinet Member for Regeneration, Investment and Tourism, said: “The Swansea Arena is going to be an iconic attraction at the heart of the city’s emerging new Copr Bay Phase One district, with construction on track for completion in the autumn.
“Excitement is already starting to build with more and more visible progress on site every day, but this stunning digital fly-through will help further raise anticipation throughout Swansea and beyond. It shows how the arena – once complete and operational – will be a world class facility that will give local people the opportunity to enjoy the very best entertainment, conferences and other events.
“Copr Bay Phase One is also worth hundreds of jobs to local people, with the investment having sparked considerable private sector interest in our city. Schemes of this nature – in combination with many others – will transform Swansea into one of the UK’s best cities to live, work, study and visit. They also mean Swansea’s economy is in a strong position to quickly recover from the economic impact of the pandemic.”