Rolls-Royce to invest £300 million into West Sussex car plant
It's the largest cash injection for the Goodwood site since its opening in 2003
Rolls-Royce has announced plans to spend more than £300 million to extend car-building at its Goodwood plant in West Sussex.
The luxury carmaker's investment is the largest of its kind since the site near Chichester first opened in 2003.
The extension will create additional space for the increasingly complex and high-value Bespoke and Coachbuild projects, which offer customised vehicles to high-end clients.
The firm delivered 5,712 vehicles in 2024, its third-highest sales figures on record.
It also recorded a 10% increase in the number of customers using its bespoke programme, a record result.
Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, said:
"2024’s record Bespoke results demonstrate our clients are increasingly drawn to the marque to create ever more ambitious and valuable motor cars, thereby enjoying the exceptional and highly personalised experience that Rolls-Royce ownership unlocks.
"This underscores our commitment to creating value for our clients and those with a stake in our business."
Bosses have said bespoke commissions ordered in 2024 featured detailing including solid 18-carat gold sculptures, intricate embroideries comprising more than 869,500 stitches, delicate marquetry composed of more than 500 individually shaped pieces of wood, captivating mother-of-pearl artworks, and holographic paint finishes.
The Middle East was the largest Bespoke region by average value per motor car, closely followed by North America and Europe.
Rolls-Royce introduced a record four new models in 2024, the Cullinan Series II and Ghost Series II, together with the respective Black Badge models.
The most requested Rolls-Royce las year were the Cullinan SUV, Spectre, then Ghost. Phantom, the marque’s flagship, retained its status as the ultimate and rarest Rolls-Royce and will celebrate its 100th anniversary in 2025.
Bosses have said the investment will also ready the manufacturing facility for the marque’s transition to an all-battery electric vehicle (BEV) future.
The marque is set to unveil its next electric motor vehicle later this year.