Yeovil Town unveil new badge
The club have called it a symbol that 'pays homage to our rich footballing tradition' whilst honouring the club's heritage
Yeovil Town FC have unveiled a 'dynamic new badge' which will be used from next season.
It's a shield with a football in the middle and two gloves underneath, with the club saying the new design pays homage to their rich traditions.
They add it has taken 'a number of brand consultation meetings' to come up with the new design, which 'serves as a powerful tribute to our community's history and identity'.
Describing the logo, the club add: "The inclusion of gloves in our new badge holds deep significance for Yeovil Town and our supporters.
"As the birthplace of the glove-making industry in the United Kingdom, Yeovil has long been synonymous with craftsmanship, innovation, and resilience.
"The gloves featured in our badge stand as a tribute to the skilled artisans and dedicated workers who have shaped our town’s legacy.
"Moreover, the gloves hold a special place in the hearts of Yeovil Town fans, earning us the affectionate nickname “The Glovers.” This moniker not only reflects our town’s heritage but also embodies the spirit of teamwork, unity, and determination that defines our club.
"At the heart of the new badge lies a tribute to the club’s founding year, 1895, encapsulating the traditional values of football that have guided Yeovil Town throughout its illustrious history.
"This inclusion serves as a proud reminder of the club’s enduring legacy in the world of football, honouring the pioneering spirit of its founders and the dedication of all those who have contributed to its success."
It's hoped the new badge will help to capture the club's proud history - and become a new identity for the side, which they say marks the 'bright and promising' future.