Westbury bypass survey open as task group seeks local opinions

Residents urged to share views on plans aimed at reducing traffic and improving connectivity

Author: Aaron HarperPublished 16th Jan 2026

People in Westbury are being urged to share their views on plans for a road bypassing the town.

The initiative has been developed by the South Coast M4 Strategic Route Task and Finish Group, chaired by Councillor Carole King, following the publication of the M4 to Dorset Strategic Connectivity Study.

The study focuses on linking the M4 with the South Coast to enhance transport options and bring economic benefits to the region.

Councillor King explained that Westbury bypass discussions have been ongoing for years, sparked by concerns around traffic congestion, environmental impact, and safety.

She noted that lorries and other vehicles passing through the town have impacted residents living close to the main road, with issues such as noise, vibrations from traffic, and narrow pavements making life difficult.

We can share our thoughts on the proposals here.

Benefits of the bypass

A bypass could bring significant advantages to Westbury, including reduced traffic congestion and improved safety.

Councillor King highlighted that some pavements along the A-350 are extremely narrow, making it challenging for pedestrians, particularly parents with buggies. She also noted isolated concerns about accidents in the town.

The bypass is seen as an opportunity to support local businesses by offering better travel connectivity, encouraging economic growth, and making the area more attractive for investment.

She said there had previously been cases of businesses moving away from Westbury due to the lack of connectivity.

"Years ago, Tesco moved out because they said getting from Westbury to the M4 was the biggest hurdle, so they moved to Wales," Cllr King said.

Current survey and consultation

The Westbury bypass survey, run by the town council, is open for residents to give feedback. On Wednesday (13th January) 527 responses had been received, mainly online through the town council’s website.

Paper copies are available at the town council office and the library.

Councillor King emphasised the importance of receiving widespread community input, saying, “We really want Wiltshire Council and National Highways to know just how important this bypass is to us. Westbury has 16 to 18,000 people, so we need thousands of responses to show how much this matters.”

The survey closes on 31st January, and residents are encouraged to act promptly to make their voices heard.

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