Salisbury Cathedral wins award for 'Best Told Story'
The building's had a revamp of signage and artefacts to explain its history
Salisbury Cathedral's been recognised for its efforts to make visitor experiences more 'engaging and inclusive'.
They've been awarded a VisitEngland accolade for 'Best Told Story' in the South West for 2021-22.
During the Covid lockdowns, the Cathedral commissioned a project to improve the 'interpretation' for visitors on the main floor of the building.
Staff and volunteer guides helped Dr Polly Richards to come up with a new plan, including new objects on display, new signage and even videos accessible through scanning QR codes on a phone.
The project was paid for through the Culture Recovery Fund, designed to support attractions to get back to normality after the pandemic.
Jane Morgan, Director of External Relations and Visitor Experience said:
“We are thrilled that the work undertaken by Polly and our team has been recognised by Visit England. Heritage buildings like the Cathedral are an important part of our region’s history, in particular here in Salisbury, where it is woven into the city’s story and has its roots in Old Sarum. The hardest thing is moulding that rich seam of information into interpretation that is concise and accessible. It has certainly been well received by our visitors.”
A second project to review and update the Magna Carta exhibition is already underway and should be completed in early 2023.
VisitEngland Director Andrew Stokes said:
“It’s so exciting to see our brilliant attractions providing outstanding experiences for visitors and to recognise and showcase the variety and quality across the country. England has unmissable visitor attractions and experiences that deliver world-class customer service. They also provide the warmest of welcomes and unforgettable storytelling that connects the whole experience, including retail and food and drink offers that exceed expectations.”