Local attractions in Stamford and Rutland are being promoted by 'The Explorers Road'
it looks at places round the county that are off the A1
Last updated 29th Jul 2021
Local attractions in Stamford and Rutland are being promoted by 'The Explorers Road' which is a major national project. Discover Rutland has teamed up with various organisations for the project which looks at places off the A1 around the country.
It's also teamed up with rail company LNER to help get people to the county. Eventually they will also be promoting the area to international travellers.
Funded by the Discover England Fund. The initiative highlights quintessentially English cultural and historic attractions on a touring route, using the A1 as an artery to explore destinations between London and Berwick, with the intention to stimulate visitor interest in some of the country’s lesser known market towns.
For this year the target market is the domestic visitor, encouraging people to engage with local people and places, and enjoy all that the east side of England has to offer along this route. The initiative rebranded since the Covid pandemic as a domestic focussed website and marketing campaign, which launched this month, and will reengage with the international visitor market, including Europe and North America, as worldwide Covid guidelines change.
Chair of Discover Rutland, Jason Allen, said “It’s great to see the interest in this route grow. Rutland has a special affection towards the project as the concept was originally created by us, in an effort to tempt international visitors out of London to explore traditional rural England, which we feel Rutland epitomises.” “The Explorer’s Road encourages travellers to turn off the main Great North Road and discover the wealth of amazing local places to visit, offering truly unique experiences and some of England’s best kept secrets.”
Both Oakham and Uppingham are highlighted on the route, with numerous businesses from the county listed on the Explorers Road website including Oakham Castle, Barnsdale Gardens, The Olive Branch in Clipsham, The Blue Ball in Braunston, The Kings Arms in Wing, The Falcon Hotel in Uppingham and Hambleton Hall.
Discover The Explorers Road
Visit England Director Andrew Stokes said: “The Discover England Fund will help to keep England's tourism products and experiences front-of-mind for domestic and international travellers and support local businesses which have been working so hard to welcome visitors back safely, adapting and innovating to meet new ways of working and still providing a great visitor experience."
The 300 mile route includes:
Berwick, Newcastle, Durham, Alnwick, Bishop Auckland,
Barnard Castle, Darlington, Richmond, York, Leeds, Selby, Lincoln, Southwell,
Newark, Grantham, Oakham, Stamford, Uppingham, Hitchin & Hertford.
Plan your journey at www.explorersroad.com
Cllr Rosemary Trollope-Bellew, South Kesteven District Council Cabinet member for Culture and the Visitor Economy said: “We have supported this project since its launch. It’s a really exciting initiative where a visitor can book ahead along the route, and we are delighted that so many of our visitor attractions are set to benefit.
“The Great North Road is a route travelled by the English for 2,000 years. The Explorer’s Road highlights reasons to turn off the beaten track and discover the wealth of amazing local places to visit in a Covid-safe manner, some of them truly unique and best kept secrets.”
Burghley, William Cecil Hotel, Stamford, and The Bull & Swan Inn, Stamford are also on the route