Easter egg sales fall faster in the East of England than the rest of the UK
Analysts found sales fell 5% more than the national average
Easter Eggs sales in the East the England have fallen faster than the rest of the UK, according to retail analysts.
Reapp found sales in the region have fallen 17% compared to 11% nationally.
Their sales director, James Lamplugh, explains why our shopping habits are changing:
"With eye-watering inflation over the past year, shoppers will be prioritising essential items in their baskets.
With high fat, salt and sugar legislation taking effect in major retails, Easter eggs and confectionary will be less visible to shoppers, minimising impulse buys".
Meanwhile a Rutland chocolatier has told us her Easter eggs are flying off the shelves.
Helen Buff started the small business after taking part in a chocolate making workshop.
She now supplies several local and farm shops, as well as Oakham castle.
She says people appreciate local, hand-crafted products:
"The shops that I supply are very loyal and the gifts that I supply are quite unique, with many requested by customers who appreciate a good quality chocolate product.
For me I haven't really noticed that Easter eggs sales have slumped- many shops have actually sold out!"