Plymouth Argyle and Ginsters partner to fight poverty
Project 35 aims to raise awareness and take action
League One football club Plymouth Argyle and food business Ginsters are coming together to fight poverty in Plymouth.
The team have today (Thursday 9 June) announced the launch of a brand-new community social action initiative called Project 35.
The titular number, 35, represents the percentage of children reported to be living in poverty in some wards of Plymouth, according to the most recent (2019) pre-pandemic data.
Through fund-raising, social outreach, food donations, education, and charity support, they hope to make a difference.
The club say by partnering with Ginsters, they can use the power of Argyle, their stakeholders, and the Green Army to deliver a large-scale social impact campaign through the Argyle Community Trust.
A wide range of food poverty initiatives will take place throughout the lifespan of Project 35, including:
- Providing free meals for children from deprived areas during school holidays
- Weekend hampers
- Dedicated food appeals at Argyle matches throughout the season
- Permanent food donation points being introduced at Home Park
In addition, the Project 35 will support families most affected by poverty with additional educational and pastoral care.
Andrew Parkinson, Argyle Chief Executive Officer and Argyle Community Trust trustee, said: "Firstly, I must express our gratitude to our partners at Ginsters for their incredible backing of Project 35 – the opportunity to effect change in our community would not be as great without their participation.
"Project 35 is a chance for us at Argyle to give back to Plymouth after decades of unwavering support – through good times and bad. The club deeply understands its position in the city, and we have a responsibility to represent our people.
"The figures on child poverty are stark, and times are tough for a lot of families. Ultimately, being able to be involved in football is a privilege – but the last few years have shown us that it is not the same without a shared passion in the stands.
"A strong Plymouth is a strong Argyle, and we are excited to play our part with Project 35."
Andrew Parkinson - Plymouth Argyle CEO
Project 35 will adorn the front of Argyle's men’s, women’s and Academy shirts for the duration of the 22/23 season - while also continuing to be a multi-year commitment.