Revealed: The North East’s TV habits in 2016
How many hours of TV do you think you watch per week???
A new survey from electrical retailer AO.com has revealed the TV habits of those living in the North East in 2016.
In a world of smartphones and tablets, the way in which we consume TV programming has changed drastically, especially over the last five years. From 4K to augmented reality, it feels like a new innovation in AV technology is released almost every month.
Which begs the question - are we still a nation of TV addicts?
North East viewing habits…
- The average person in the North East watches 18.5 hours of TV a week. This is just below the UK average of 18.61 hours a week. - 18.8% watch the majority of their TV on their laptops or tablets - The most popular TV genre in the North East is Drama. We watch on average 3.6 hours of Drama a week - The least popular TV genre in the North East is chat shows, they’re watched on average just 1.1 hours a week. - Sports are the most sociable TV genre, with a fifth of respondents (21.9%) regularly inviting friends round to watch live sporting events - 9.4% of the North East have thrown a party for the Eurovision Song Contest - 3.1% of people use their smartphone as their regular device to watch TV programming
How does the North East’s average weekly viewing compare with the rest of the UK?
- Yorkshire – 22 hours a week
- London – 21.3 hours a week
- Midlands – 20.3 hours a week
- South West – 19.1 hours a week
- South East – 18.6 hours a week
6. North East – 18.5 hours a week
- North West – 17.9 hours a week
- Wales – 17.6 hours a week
- East – 16.9 hours a week
- Scotland – 16.7 hours a week
- Northern Ireland – 15.9 hours a week
Surprisingly the survey also revealed that 59.4% of the North East would prefer to watch a live event on TV rather than attending it in person. This was down to several factors including cost, public toilets, drunk crowds and bad weather.
The survey was conducted in support of AO.com’s “Bringing the Summer Home” campaign, designed to make sure the UK public can experience every major live event this summer, from the comfort of their own home.
Featuring a rundown of 12 of the biggest events in the summer calendar, the interactive hub calculates how much it would cost you to travel to the event and experience it in person, before suggesting ways of how you can transport the atmosphere and excitement of the event right to your front room.
Andrew Kirkcaldy, group brand director at AO.com said:
“We love a bit of TV in Britain. From watching the trials and tribulations of our favourite soap opera characters, to grabbing a front row seat to the best sporting events in the world, we just can’t get enough of what the small screen has to offer!
If you missed out on tickets to your dream summer event, or just don’t fancy tackling the crowds, don’t despair! We created the Bringing the Summer Home guide to help you throw the perfect party for the iconic summer events, AO style – complete with themed food and drinks, and the latest in AV technology to enhance your viewing experience.”
You can take a look at the Bringing the Summer Home campaign here -