Junk Food TV Adverts: Are they making kids unhealthy?

Kids in the North East are pestering mums and dads for junk food after seeing the adverts, that’s what the British Heart Foundation are claiming.

Published 26th Jan 2015

Kids in the North East are pestering mums and dads for junk food after seeing the adverts, that’s what the British Heart Foundation is claiming.

They say in the North East it’s 78% of parents.

Two fifths of mums and dads in our region also think junk food adverts on TV make it difficult to help their children eat a healthy diet.

The British Heart Foundation now want the ads to be banned before 9pm.

Kerry Robertson from Shiremoor said: “Aggressive marketing by these companies, it needs to be curbed.

“If that means cutting the advertising throughout the day and doing it after watershed hours so the kids aren’t influenced is probably a good thing.

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