Norfolk charity says rising prices are making healthy foods 'unaffordable' for many

The research comes as part of a charity campaign backed by chefs Jamie Oliver and Tom Kerridge

Author: Tom ClabonPublished 12th Mar 2025

A woman who works for a charity in Norfolk says the rising costs of essential goods means the most nutritious foods are becoming unaffordable for more families.

A new survey shows nearly one in five parents say they've had to buy unhealthy food for their children at least once a week, as they could not afford the healthier alternatives.

"We've seen the prevalence of rickets across Norwich and Norfolk"

Billie Lawler is from Nourishing Norfolk, which has food hubs selling fresh food at reduced prices: "I would really welcome the expansion of the healthy school meals programme - the automatic enrolment of families who are eligible would be a great way of kick-starting that.

"I also think it would be a really good move to encapsulate those in this who are just earning above the eligibility threshold, but are still really struggling."

She says this is having serious impacts now:

"We've seen the prevalence of rickets and similar illnesses in children across Norwich and Norfolk.

"It's not just about living longer, but it's also about the quality of life that we have that's going to become hugely important to each of us."

The work in more detail:

The research comes as part of a charity campaign backed by celebrity chefs Jamie Oliver and Tom Kerridge - with the latter branding the free school meal system "broken".

Barnardo's, alongside other organisations including The Food Foundation and School Food Matters, are urging the Government to extend access to free school meals.

Barnardo's described current access to free school meals for most children in England as "extremely restrictive", applying to families earning less than £7,400 after tax and excluding benefits.

The threshold is half that of Northern Ireland where families on Universal Credit with up to £15,000 in earnings after tax are eligible.

Wales and London have universal free school meals in primary education while children in years one to five in primary schools run by local councils or funded by the Scottish Government are entitled to free school lunches during term-time.

According to a survey of 2,239 UK parents of children aged 18 and under by YouGov for Barnardo's in January, 19% said they had had to buy unhealthy food options at least weekly for their offspring because they could not afford healthy ingredients or meals.

Of these, around six in 10 parents said they were worried about what they were feeding their children.

Kerridge said: "Clearly something is broken within that free school meal system. Trying to get something more robust and solid in place is desperately needed."

Long-standing food campaigner Oliver said politicians must "step up to the plate".

He said: "When we feed kids well, when we act with kindness and integrity in our politics, the benefits are profound. It truly is a superpower - setting them up to get better grades, better jobs, and so putting £8.9 billion back into the economy over 20 years."

"Healthy food is out of reach for too many families"

Barnardo's chief executive Lynn Perry said: "The food we eat as children has a huge impact. Sadly here in the UK, far too many children and young people are missing out on nutritious food - with huge knock-on effects for their health both now and in the future.

"We know that parents are making big sacrifices so their children have the best food they can afford. But with the price of basic items staying stubbornly high, healthy food is out of reach for too many families - with people living in poverty find it harder to buy, cook and eat good food."

Separately, polling of 10,000 teachers across England last month for School Food Matters suggested a quarter reported using their own money to feed children while two thirds said they supported introducing free school meals for all children.

What's the Government said on this:

A Government spokesperson said:

"We are determined to tackle the scourge of child poverty and break the unfair link between background and opportunity - and have already taken wide-ranging action despite this government's incredibly challenging fiscal inheritance, including setting up the Child Poverty Taskforce.

"The first 750 schools will begin offering free breakfast clubs from April, backed by over £30 million investment, to boost attainment, attendance, behaviour and wellbeing.

"We are keeping our approach to free school meals under review. As with all government programmes, all future spending is subject to the Spending Review."

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