Norwich City unveil new club crest
It's the first time they have changed their badge since 1972
Last updated 24th Nov 2021
Norwich City have revealed they'll be replacing their crest from June 17th next year.
This comes after the club undertook a review of their brand and found their current badge resulted in confusion and inconsistency when presented online and around the stadium.
The new crest will feature a redesigned and simplified lion, castle and canary and will be on next years kit.
The new badge:
Commercial director Sam Jeffery said: “This is a huge moment in the history of Norwich City Football Club and a real statement of intent for the future. For the first time in 50 years the club will adopt a newly evolved crest, fit for digital purpose, iconic and most importantly accessible for all.
“It’s a project two years in the making and one that has been treated with the utmost sensitivity and care by those lucky enough to have been involved within the club’s working group.
“Having garnered feedback from numerous stakeholders, both internally and externally, it was always going to be an evolution and not a revolution. We’re extremely proud of the outcome.”
Executive creative director of SomeOne agency Rich Rhodes said: “When we started the project, we knew it was going to be something really interesting for us.
“Speaking to everyone from the owners and the board, players, fans and staff, we could tell that there’s something really special at Norwich; this real sense of community, pride and passion. It’s something that we really wanted to bring to the fore in the work that we’ve done.
“It’s really important to keep those historic, distinctive elements of the crest. It wasn’t a case of going in and making a fundamental change. It was about taking all of the best bits and making them even better and fit for purpose for a digital age.”